TV Kicks TV 37 Neo: everything you need to know before buying and using

TV Kicks TV 37 Neo is a budget but functional solution for those who are looking for Smart TV with support Android and modern connectors. The model stands out among its competitors with its combination of compact size (37 inches), energy efficiency and an integrated operating system that allows access to Google Play, YouTube, Netflix and other streaming services without additional set-top boxes. However, like any equipment, you need to know how to use this TV - otherwise even basic functions may not work correctly.

In this article we will look at Kicks TV 37 Neo in detail: from technical characteristics to hidden settings that the manufacturer does not advertise. You will learn how to properly update the firmware, connect external devices, adjust the sound and picture for the perfect viewing experience, and also solve common problems - from interface brakes to no signal. We will pay special attention unique feature of this model: the ability to unlock full access to Android via ADB, which allows you to install any applications, including those that are not officially supported.

Specifications Kicks TV 37 Neo: what's under the hood?

Model Kicks TV 37 Neo Positioned as a universal TV for home or office. Its diagonal is 37 inches (94 cm) is optimal for small rooms, and the screen resolution 1366×768 (HD Ready) provides a clear picture when viewed from a distance of 1.5–2.5 meters. Unlike more expensive 4K models, there are no redundant pixels, which reduces processor load and reduces power consumption.

The heart of the TV is 4-core processor with a clock frequency of up to 1.5 GHz, supplemented 1 GB RAM And 8 GB internal memory. This is enough for smooth operation Android 9.0 (in some versions - Android 10), but it is worth considering that multitasking is limited: when running 3-4 applications simultaneously, stuttering may occur. The video chip is responsible for graphics Mali-450, which copes with video playback in the format H.265 (HEVC) and supports HDR10 - however, without local illumination.

• 📺 Screen: 37" LED, 1366×768 (HD Ready), refresh rate 60 Hz, HDR10 support
• 🖥️ Processor: Quad-core Cortex-A53, up to 1.5 GHz
• 🧠 RAM/ROM: 1 GB / 8 GB (user accessible ~4.5 GB)
• 🎛️ OS: Android 9.0/10.0 (depends on the batch)
• 🔌 Connectors: 3×HDMI (including 1×ARC), 2×USB 2.0, AV, optical output, Ethernet, Wi-Fi 2.4/5 GHz
• 🔊 Sound: 2 x 8 W speakers, Dolby Audio support

The connectors deserve special attention: the presence HDMI ARC allows you to connect a soundbar or receiver for surround sound, and two USB ports make it possible to use external drives or a keyboard and mouse. However, there is a nuance: USB 2.0 limits the data transfer rate, so to play video in 4K It is better to use a network connection or HDMI.

First startup and basic setup: step-by-step instructions

After unpacking Kicks TV 37 Neo Many users are faced with the need for initial setup. The process is intuitive, but there are a few things to consider to avoid problems in the future. Let's start with the connection:

1. Connect the power cable and press the button Power on the remote control or TV panel.
2. Select the interface language (we recommend Russian, since in some firmware the English version may contain translation errors).
3. Connect to the network Wi-Fi or through Ethernet. For stable operation of Smart TV, it is better to use a wired connection, especially if you plan to stream video in high definition.
4. Complete account setup Google (you can skip it, but without it there will be no access to Google Play).

Next, the system will offer to update the firmware. It’s important to take your time here: if you have slow Internet, it’s better defer update and do this later via a USB drive (instructions below). Also at the setup stage it is worth disabling unnecessary functions:

• 📡 Automatic application updates - may slow down the TV.
• 🔍 Usage Data Collection - affects privacy.
• 🎵 Dolby sound effects - if you don’t have external acoustics, they only distort the sound.

Check Android version in Settings → About TV

Disable unnecessary services in Settings → Applications

Adjust the sound manually (Custom mode)

Connect external devices (mouse, keyboard) for convenience -->

Firmware update: how to do it safely?

Firmware Kicks TV 37 Neo updated in two ways: over the air (OTA) via the Internet or manually via USB flash drive. The first method is simpler, but is fraught with failures if the connection is unstable. The second one is more reliable, but requires preliminary preparation.

For manual update:

1. Download the latest firmware from official website (section "Support"). Pay attention to the model - 37 Neo may have different revisions (for example, KTV-37NEO-V1 or KTV-37NEO-V2).
2. Unzip the archive and copy the file update.zip to the root of the USB drive (formatted in FAT32).
3. Insert the flash drive into the TV, go to Settings → Software Update → Local Update and select the file.

Important: if during the update the TV freezes or the power goes out, it may stop turning on. In this case, only flashing via USB debugging mode (instructions below).

What to do if the update is stuck?

If the update process is interrupted and the TV does not respond to the remote control:

1. Turn off the power for 10 minutes.

2.Hold the button Menu on the remote control and turn on the TV.

3. If the recovery menu appears, select Wipe data/factory reset, then try the update again.

If the screen remains black, you will need firmware via ADB (see section "Advanced settings").

⚠️ Attention: Do not use USB drives larger than 32 GB - the TV may not recognize them. Also avoid flash drives with NTFS or exFAT, only FAT32!

Firmware version	Release date	Major changes	Installation method
KTV37NEO_20230515	15.05.2023	Wi-Fi bugs fixed, Disney+ support added	OTA / USB
KTV37NEO_20221108	08.11.2022	Updated Android Security Patch, improved stability	USB only
KTV37NEO_20210722	22.07.2021	First stable version for 37 Neo	USB (requires reset)

Advanced settings: how to unlock your full potential?

Kicks TV 37 Neo works for Android TV, but the manufacturer often restricts access to some functions. For example, by default it is not possible to install APK files from unknown sources or change system settings. However, this limitation can be circumvented.

To unlock full access:

1. Activate developer mode: go to Settings → About TV and click on the line 7 times Build number.
2. Return to Settings → For Developers and turn it on USB Debugging.
3. Connect your TV to your PC via USB (OTG cable required) and use ADB to install applications:

adb install путь_к_файлу.apk
adb shell pm grant пакет_приложения android.permission.INSTALL_PACKAGES

This method allows you to install any application, including Kodi, Smart YouTube TV or IPTV players, which are not officially available in Google Play for Android TV. However, be careful: installing unverified APKs may lead to virus infection or system instability.

adb shell pm disable-user --user 0 пакет_приложения

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Typical problems and their solutions

Even after correct setup Kicks TV 37 Neo may behave incorrectly. Here are the most common user complaints and how to resolve them:

• 📶 Doesn't connect to Wi-Fi:
  • Check if your router supports the standard 802.11n (TV does not work with 802.11ac in 5 GHz only mode).
  • Change the Wi-Fi channel to 1–11 (in manual mode).
  • Disable WPA3 in the router settings - the TV may not support this protocol.
• 🔊 No sound via HDMI ARC:
  • Make sure that in Settings → Sound → HDMI Output mode selected ARC.
  • Restart your TV and soundbar.
  • Check the cable - it should support HDMI 1.4 or higher.
• 🖥️ Interface slows down:
  • Clear cache in Settings → Storage.
  • Disable animation via ADB:

    adb shell settings put global window_animation_scale 0
    adb shell settings put global transition_animation_scale 0

  • Reset the TV to factory settings (save your data first!).

⚠️ Attention: If the TV freezes on the logo after resetting, this indicates that the firmware is damaged. In this case, only flashing via USB from boot disk (instructions are on the w3bsit3-dns.com forums in the topic Kicks TV 37 Neo).

Connecting external devices: from set-top boxes to PCs

Kicks TV 37 Neo supports connecting various gadgets, but not all connectors work equally well. For example, USB ports provide food up to 500 mA, so some hard drives or LTE modems may not be detected. Such devices will require an external hub with its own power supply.

Connection tips:

• 🎮 Game consoles (PS4, Xbox): use High Speed HDMI Cable (at least 18 Gbps) to support HDR And 60 Hz. In the set-top box settings, select the output mode RGB instead of YCbCr422 - this will reduce input lag.
• 💻 PC or laptop: if the picture is blurry, check the resolution in the Windows/macOS settings. Optimal for this TV - 1360×768 (not 1366×768!).
• 📁 External drives: to play movies in MKV or MP4 use the built-in player or install VLC through ADB.

Connection deserves special attention keyboards and mice. The TV supports them via Bluetooth or USB, but input delays may occur. To eliminate lags:

1. Disable power saving in Settings → Bluetooth.
2. Use devices that support Bluetooth 4.0+.
3. For games, it is better to connect the gamepad via wire.

Comparison with competitors: is it worth choosing? Kicks TV 37 Neo?

In the segment of budget Smart TVs with a diagonal of 32–40 inches, Kicks TV 37 Neo there are both advantages and disadvantages compared to models from Xiaomi, BBK or Thomson. Main advantages:

• ✅ Price: one of the lowest in the Android TV class.
• ✅ Flexibility: ability to install any applications via ADB.
• ✅ Connectors: availability HDMI ARC and optical output.

Cons:

• ❌ Performance: 1 GB of RAM is not enough for modern applications.
• ❌ Updates: Firmware releases are rare, and support for Android 10 may end.
• ❌ Build quality: plastic case, thin speakers.

Model	Diagonal	OS	RAM/ROM	Price (approx.)
Kicks TV 37 Neo	37"	Android 9/10	1/8 GB	18 000 ₽
Xiaomi Mi TV 4A 40"	40"	PatchWall (Android)	2/8 GB	22 000 ₽
BBK 32LEM-1056/TS2C	32"	Linux	1/4 GB	15 000 ₽
Thomson T32US620S	32"	Android 9	1.5/8 GB	17 000 ₽

FAQ: answers to frequently asked questions

Is it possible to Kicks TV 37 Neo install Windows or Linux?

No, the TV only works on Android TV, and it is not possible to replace the operating system. However, through ADB You can run some Linux applications in root mode (for example, Termux), but this requires in-depth knowledge and can lead to unstable operation.

Why doesn't the remote control work? The batteries are new, but the buttons do not respond.

The problem may be:

• The IR receiver on the TV is dirty (wipe it with a cotton swab).
• There is a problem with the remote control firmware (try rebooting the TV).
• Incompatibility of the remote control (if you are using a universal one).

If all else fails, try connecting the remote control via Bluetooth (if the model supports it) or use the app Remote Control for Android TV on a smartphone.

How to connect your TV to the Internet via a USB modem?

The TV does not support direct work with 3G/4G modems, but there are workarounds:

1. Connect the modem to the router and distribute Wi-Fi.
2. Use USB hub with power and set up shared Internet access via PC (mode ICS on Windows).
3. Buy a router that supports USB modems (for example, TP-Link MR6400).

Can I use my TV as a PC monitor on a permanent basis?

Yes, but keep in mind:

• Resolution 1366×768 may seem low for working with text.
• With prolonged use it is possible burn-in (pixel burnout) static elements (taskbar, icons).
• Input lag (~20–30 ms) is noticeable in shooters, but is not critical for strategy games or office tasks.

For comfortable work it is recommended:

• Reduce brightness to 50–60%.
• Use dark themes.
• Take breaks for 10-15 minutes every 2-3 hours.

Where to download official firmware for Kicks TV 37 Neo?

Official firmware available:

• On the manufacturer's website: kicks-tv.ru/support (section "Downloads").
• On the 4PDA forum in the topic Kicks TV 37 Neo (custom assemblies are also posted there).

Before downloading, check the model compliance (KTV-37NEO-V1/V2) and firmware versions!